Welcome to Aperture.
Aperture is an international consulting and advisory firm for high growth B2B organisations.
Sales and marketing leaders come to us for two things. The first is disruptive insights into buyers and markets. The second is practical advice about how to turn those insights into action.
It is a challenging time to be a B2B marketer right now, but if we accept the need to change, and we take a more ambitious approach to understanding our customers, we have a real opportunity to outpace those B2B brands who are stuck relying on anecdotal evidence from the sales teams.read more
Driving differentiation in a complex market – Aperture in action When you spend your life working in B2B insight and strategy, you quickly realise that the problems that many clients face fall into a relatively small number of buckets. For example, the number of...read more