Taking The Battle To The Board in 2017

Taking The Battle To The Board in 2017

In the Boardrooms of many B2B businesses, marketers are experiencing an existential crisis. Their failure to justify the commercial value of their work has led to the discipline becoming a second-tier player – a ‘need to have’, just about, but certainly not a key...
2017 is nearly here. Are you planning to fail?

2017 is nearly here. Are you planning to fail?

Having been working in B2B for 17 years, I’ve long felt that there are several phrases in circulation where the actual meaning is subtly different to the surface one. Decision-making process is a personal favourite. It sounds focused, dynamic and systematic. But you...